• Game
To be released simultaneously with the movie on June 15th, Fantastic 4: Rise of the Silver Surfer will be available for next-gen, current, and hand-held systems. Based upon the best selling comic book series from Marvel, this third-person shooter is being developed by 2K and Seven Studios.

Source: Gaming Today

• Commemorative Coins
This summer, silver is the new gold standard - for movies, with the June 15 release of Fantastic Four: Rise of the Silver Surfer, and for movie promotions, as Twentieth Century Fox and the Franklin Mint join forces to create an original limited collector’s edition “Silver Surfer” U.S. quarter that will challenge movie goers to Search 4 $ilver.

The collector’s “Silver Surfer” U.S. quarter will be emblazoned with the image of the legendary Marvel Comics character who takes a leading role in the movie. This legal tender coin is a 2005 California statehood commemorative quarter minted by the United States Mint and specially color-enhanced by The Franklin Mint for Twentieth Century Fox.

Fox will launch the Search 4 $ilver in grand style by sending a specially-outfitted fleet of silver armored trucks out to deliver 40,000 coins to cities all across America, in time for Memorial Day weekend.

Then begins the Search. Those who find the special coins will be directed to the film’s official website, where they can register for a chance to win a 4 day/3 night trip for 4 to the June 12th world premiere of Fantastic Four: Rise of the Silver Surfer in London, England. The winner will be announced on or about June 4. Also, the first 400 people to register will be entered for a chance to receive one private screening of the film for their friends and family the night before the film surfs into theaters everywhere. In addition to the above prize opportunities, every fan is invited to visit the film’s website (www.riseofthesilversurfer.com) everyday until June 12th to flip a “virtual coin” for a chance to win instant prizes.

Source: Movieweb

• Dodge Car
The vehicle of choice for the Fantastic Four is the one-of-a-kind Fantasticar, which can reach speeds of up to 550 mph and an altitude of 30,000 ft. The Fantasticar also can separate into three sections. Each one has deployable wings and can maintain the same speed and performance as the entire craft. And yes, it has a HEMI.

Among the Dodge cues on the Fantasticar are the brand’s signature crosshair grille with ram’s head logo and the Dodge name on the front and rear fascias. A red ram’s head logo also appears on the seat headrests.

“Opportunities to be involved with the cultural icon like the Fantasticar don’t come around very often, so we jumped at the chance to work with Marvel Comics and 20th Century Fox,” said Michael Curmi, Senior Manager - Entertainment Marketing, Chrysler Group. “Dodge is a great American car brand teaming up with a great American superhero team. We both have great heritage that appeal to people around the world, so it was only natural for us to partner on this new Fantastic Four movie with the debut of the ultimate superheroes vehicle.”

Another limited edition Dodge vehicle making its debut on May 27 is the No. 19 “Fantasticar” Dodge Charger of Elliott Sadler at the NASCAR Nextel Cup Series’ Coca-Cola 600 at Lowe’s Motor Speedway. The No. 19 car will feature a stunning paint scheme that showcases the ghost-like Silver Surfer shooting across the hood, while flames explode over the nose and up the fenders of the Fantasticar. The familiar Fantastic Four logo will also adorn both rear quarter panels.

“The No. 19 “Fantasticar” Dodge Charger is a great new look for Elliott’s car, and we expect his race car’s performance will rival that of the Fantasticar in the movie,” said Mike Accavitti, Director, Dodge Brand and SRT Marketing and Communications. “Our motorsports program is an integral part of Dodge’s overall marketing strategy, and with the Fantasticar Dodge Charger, we’re able to generate further awareness and interest with both general consumers and NASCAR fans.”

Other elements of the Dodge partnership with 20th Century Fox and its partners are a toy Dodge Fantasticar by Hasbro; Dodge Fantasticar inclusion in the Fantastic Four: Rise of the Silver Surfer video game; and in-theater and national television promotions.

In addition to the Fantasticar, the other Dodge vehicles getting screen time in the Fantastic Four: Rise of The Silver Surfer are the Dodge Ram Mega Cab and Durango.

“The Dodge brand is always looking forward to new bold design directions, so it is inspiring to see the Fantasticar with the Dodge brand’s signature crosshair grille and Ram’s head logo in a completely futuristic vehicle,” said Mark Spencer, Senior Manager - Dodge Brand Communications, Chrysler Group. “We hope people around the world have as much fun watching the Fantasticar as Dodge Marketing is having promoting the out-of-this-world vehicle.”

Source: Movieweb