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Jessica has lent her support to the new campaign by Keep A Child Alive, as part of the ‘Good Cents Initiative’ which was launched by Alicia Keys in September last year. A HQ scan has been added to the gallery, thanks to SP - a preview is to your right - and below is an article explaining a little more about the ads and the campaign itself.
Jessica Alba and Alicia Keys are asking Americans to save their pennies to help save a child’s life.
The actress and the singer are just two celebrities involved in the Good Cents Initiative - a campaign by US AIDS charity Keep a Child Alive.
Somalia-born model Iman also appears in the series of ads, which are featuring in glossy magazines throughout America.
So too are Zöe Kravitz - the 19-year-old daughter of rocker Lenny Kravitz and actress Lisa Bonet and Indian model Padma Lakshmi, 37.
All of the ladies - dressed in black - strike, simple poses. The headline “a dollar saves a life” is printed across each photo.
And readers are told that: “Every penny counts. We see every penny as something worth saving. Please join us in helping children in Africa and India get the vital AIDS drugs they need. For information on how you or your company can join the fight, contact www.keepachildalive.org.”
Her hair a mass of waves, Keys, 27, clutches an oversized pink piggybank - encouraging readers to save a life by saving their pennies.
Dressed in a black mackintosh, 26-year-old Jessica Alba shields herself with a black umbrella. The actress is smiling in a rain of pennies, with one hand upturned to catch them.
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