While I was shocked that Jessica & Cash had gotten married on the quiet, I can understand the reasoning behind it — this also explains why I don’t post candid images of Jessica going about her ‘daily’ life.

Jessica Alba’s May 19 wedding to boyfriend Cash Warren might be one the most strategically sound decisions the actress has made in her career.

For starters, by marrying just after Ashlee Simpson’s May 17 nuptials to Pete Wentz, Alba was all but guaranteed a certain level of privacy — photographers and reporters were simply too distracted to pick up on any hints that Alba and Warren would be marrying.

On a publicity level, Alba’s courthouse wedding garnered her tremendous public respect, according to one industry insider. “If you’re going to get pregnant, then get married, this is the way to do it. On the same day that Jessica’s wedding was announced, people were hearing the early details about Ashlee’s wedding. They’re wondering whether she’s pregnant under that dress, while the Jessica Alba fans are just happy for her.”

Another point to consider — even if just coincidence — is that Alba’s publicist, Brad Cafarelli, used to be the publicist for Ashlee Simpson and Jessica Simpson. “The way this has stolen Ashlee’s thunder, he (Alba’s rep) can’t help but be loving it right now,” said the source.

When asked for comment about Alba’s wedding strategy, Cafarelli said, “We are only confirming that they were married on Monday, no other details.”

Source: msnbc