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Modelling
Revlon (2007-Present)

Revlon is a cosmetics brand that was originally launched in 1932. It has since become known as a brand that is advertised by ‘an elite group of glamorous, sexy and talented women’ including Academy Award Winning actress Halle Berry, model and actress Eva Mendes, and Sheryl Crow, one of the music industry’s biggest stars.

“I’m honored to be joining the Revlon family. Revlon celebrates diverse, dynamic women of every walk of life and I’m proud to be associated with a company that is so involved with women’s causes and issues.” - Jessica Alba

“We are thrilled to have Jessica as part of the Revlon family. She is both a dynamic and beautiful woman who represents the modern, glamorous spirit of the brand.” - Elizabeth Crystal, Senior Vice President of Color Cosmetics.

Isa Knox (2006-2007)

Isa Knox is a Korean cosmetics brand, specialising in skin care.

Unfortunately, the official website no longer seems to be online, and there wasn’t an official press release, so further information is, sadly, not available.

Got Milk? (2002)

Got Milk? is a campaign aimed at encouraging youngsters and teens alike to drink milk regularly; using well known faces to endorse the campaign with a tag line that is related to their line of work and/or character.

“It’s alarming that teens aren’t getting enough calcium at a time when 15 percent of their adult height is added. From partnering with teen role models like Jessica Alba to introducing new milk flavours and packaging, the milk industry is communicating to teens the importance of incorporating calcium-rich milk in their diets.” - Kurt Graetzer, CEO of the “got milk?”(R)/Milk Mustache campaign

Jessica’s campaign was shot during Dark Angel and also featured a Spanish version.


“No tall tale. About 15% of your height is added as a teen and milk helps make the most of it.”

L’Oréal (2001-2002)

L’Oreal is the world’s largest cosmetics and beauty brand, originally founded in Paris in 1909.

“We’re thrilled to introduce Jessica Alba as our newest L’Oreal spokesperson. Jessica brings an incredible amount of strength and power to the character she portrays on ‘Dark Angel.’ This quality, in addition to her beauty and her intelligence, truly makes her the perfect embodiment of the famous L’Oreal phrase, ‘Because I’m Worth It.’” - Carol J. Hamilton, senior vice president and general manager of the L’Oreal Consumer Products Division of L’Oreal USA Inc.

Jessica promoted the Spring cosmetic line ‘Blue’; L’Oréal Féria (hair colour); L’Oréal Elvisse (hairspray); and L’Oréal Vive (shampoo).

Other Campaigns

Briel ‘Tribe’ (2006)
GAP ‘How Do You Wear It?’ (2004)
JanSport (2001)

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